12/29/2023 0 Comments Four seasons perfino![]() It was about taking care of their souls and bodies. What really surprised me was that, for them, beauty was more than only an aesthetic aspect. When COVID-19 hit the world, I became mindful of the importance of safe and beneficial ingredients, pursuing a healthier lifestyle and ending years of my own personal struggle with eating disorders, and self-image.īeing very passionate about history and inspired by my ancestors, the pharaohs and with the aim to go back to basics, and adopting a more natural, minimalistic approach to self-care I started researching the approach Ancient Egyptians had to beauty, ingredients and the secret ancient formulas they used in their daily lives. What was the inspiration behind the setting up of your natural genderless skincare brand, Hayat Natural? I love remaining true to my roots when developing brands and concepts that can benefit and strengthen the community and I am an advocate for increasing awareness for diversity and inclusion in the work-space and I talk openly about body positivity after personally going through and healing from an eating disorder. ![]() ![]() I hold a degree in cultural heritage from the Catholic University of Milan and I am currently based in the UK, although I was born in Egypt and raised in Italy. Hello! My name is Randa Zaid, I am 29 years old and I am an experienced serial entrepreneur in the fields of hospitality, tourism and recently cosmetics as the current founder and CEO of Hayaty Natural, a clean, genderless, vegan, all natural, organic, cruelty-free skincare startup inspired by Ancient Egyptians’ self-care rituals.
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